The elevator pitch

Here are my notes from watching this video: http://vimeo.com/14465385, where Adeo Ressi gives feedback on a few startup elevator pitches. I found it quite insightful and Adeo is hilarious. Hopefully these notes are helpful for future reference.

• State the problem your startup will solve.
• Tell a story through your pitch (only tell one story).
• What is your business/product (e.g. a website or mobile app)?
• Try and say your name a couple of times, say the company name maybe three or four times.
• The goal of every pitch should be very clear (e.g. to raise money or get feedback).
• When there is a big unknown in the product, address it (e.g. how will it make money?).
• End with a call to action.